Abdessalam Ouaouane

I build and run online businesses end to end, combining e-commerce operations, web design, digital marketing and AI automation.

9 years of hands-on digital work

E-Commerce

AI Automation

Digital Marketing

Web Design

Animated portrait of Abdessalam

Abdessalam Ouaouane

I build and run online businesses end to end, combining e-commerce operations, web design, digital marketing and AI automation.

9 years of hands-on digital work

E-Commerce

AI Automation

Digital Marketing

Web Design

Animated portrait of Abdessalam
About Me

Hello, I’m Abdessalam

Hello, I’m Abdessalam

Based in Casablanca, Morocco, I build practical digital businesses and systems from idea to launch.

Based in Casablanca, Morocco, I build practical digital businesses and systems from idea to launch.

1

E-Commerce

I launched and operated nine online stores, managing sourcing, Shopify builds, fulfilment and customer service across different markets.

2

AI Automation

I create sales pipelines, lead routing, email sequences and live Google Sheets dashboards that reduce repetitive work.

3

Web Design

I design and develop websites and landing pages with WordPress, Elementor and AI-assisted coding, with a focus on conversion and SEO.

4

Digital Marketing

I run Meta advertising campaigns, test audiences and improve results through SEO, conversion optimisation and email marketing.

1

E-Commerce

I launched and operated nine online stores, managing sourcing, Shopify builds, fulfilment and customer service across different markets.

2

AI Automation

I create sales pipelines, lead routing, email sequences and live Google Sheets dashboards that reduce repetitive work.

3

Web Design

I design and develop websites and landing pages with WordPress, Elementor and AI-assisted coding, with a focus on conversion and SEO.

4

Digital Marketing

I run Meta advertising campaigns, test audiences and improve results through SEO, conversion optimisation and email marketing.

My mission is to turn ideas into working digital businesses and make them run efficiently.

My mission is to turn ideas into working digital businesses and make them run efficiently.

From the CV

Skills & Tools

Hands-on work across operations, growth, design and automation.

E-Commerce Operations

Shopify, Cash-on-Delivery, dropshipping, supplier sourcing, inventory, fulfilment, customer service and returns.

Digital Marketing

Facebook and Instagram Ads, media buying, audience testing, SEO, conversion optimisation and email marketing.

Web Design & Development

WordPress, Elementor, UI/UX, responsive websites, landing pages, HTML/CSS and AI-assisted development with VS Code.

AI & Automation

Sales and call-centre workflows, automated emails, Google Sheets formulas and dashboards, and custom scripts.

Design & Business

Canva, content creation, brand assets, business model design, process improvement and reporting.

Tools & Languages

Google Sheets, Microsoft Word and PDF workflows; macOS and Windows. Arabic: native. English: very good, working language. French: basic.

Projects

What I’m Proud Of

Businesses and systems I have built and operated myself.

Other projects

Contact & CV

Get in Touch & Download

Get in Touch & Download

Career

My Career

Nine years of independent work in e-commerce, web development, marketing and automation.

Claude logo
AI Automation & Web Development Specialist

Self-Employed — Casablanca

2024 → Now

Claude logo
AI Automation & Web Development Specialist

Self-Employed — Casablanca

2024 → Now

Claude logo
AI Automation & Web Development Specialist

Self-Employed — Casablanca

2024 → Now

VS Code logo
Freelance Web Designer & Developer

Self-Employed — Remote

2022 → Now

VS Code logo
Freelance Web Designer & Developer

Self-Employed — Remote

2022 → Now

VS Code logo
Freelance Web Designer & Developer

Self-Employed — Remote

2022 → Now

Network icon
COD E-Commerce Operator — Morocco & Africa

Self-Employed — Casablanca

2023 → 2024

Network icon
COD E-Commerce Operator — Morocco & Africa

Self-Employed — Casablanca

2023 → 2024

Network icon
COD E-Commerce Operator — Morocco & Africa

Self-Employed — Casablanca

2023 → 2024

Shopify logo
E-Commerce Store Owner — Dropshipping

Self-Employed — Remote

2019 → Now

Shopify logo
E-Commerce Store Owner — Dropshipping

Self-Employed — Remote

2019 → Now

Shopify logo
E-Commerce Store Owner — Dropshipping

Self-Employed — Remote

2019 → Now

Experience in Detail

AI Automation & Web Development Specialist

Self-Employed · Casablanca · 2024 → Present

Build automation for sales, lead distribution, email, marketing and reporting. Develop websites and internal tools with AI-assisted development. Create automated Google Sheets workflows and dashboards.

Freelance Web Designer & Developer

Self-Employed · Remote · 2022 → Present

Design and develop WordPress and Elementor websites with a focus on UI/UX and on-page SEO. Create conversion-focused landing pages and digital assets using Canva and AI design tools.

COD E-Commerce Operator — Morocco & Africa

Self-Employed · Morocco · 2023 → 2024

Managed product sourcing, marketing, order processing and delivery coordination. Ran Meta ads and improved call-centre, order confirmation and returns workflows.

E-Commerce Store Owner — Dropshipping

Self-Employed · Remote · 2019 → Present

Launched and managed nine stores across markets and product categories. Handled product research, suppliers, pricing, store operations and Meta advertising.

Online Seller — eBay & Etsy

Self-Employed · Remote · 2017 → 2019

Managed listings, prices, orders and customer transactions on eBay and Etsy. Coordinated sourcing and fulfilment between suppliers and international customers.

Achievements

Results & Capabilities

  • Launched and managed nine e-commerce stores across different markets and product categories.

    9 online stores

    E-commerce operations

  • Built and operated Cash-on-Delivery e-commerce operations across Morocco and Africa, from sourcing through delivery coordination.

    COD operations

    Morocco & Africa

  • Designed responsive websites and high-converting landing pages with WordPress, Elementor and AI-assisted development.

    Web design

    Sites and landing pages

  • Built automations for lead routing, email communication and self-updating reporting dashboards.

    Automation systems

    Sales and reporting